About us
Five ways a dress goes wrong
Nobody orders a dress hoping to send it back. And yet clothes bought online come back more than anything else people buy, and almost always for one of five reasons. We built this store around those five. Not around a founder story, a mood board or a season's trend, but around the moments a garment disappoints, and what it would take to stop them.
Here they are, in the order they happen.
1. Wrong size
The most common, and the least the customer's fault. A size 8 is a name, not a measurement, and it means something different in every brand. Most size guides describe an imaginary body rather than the actual garment, so you're guessing twice.
What we do: every size guide on this site lists the garment's own measurements, laid flat, in inches and centimeters, alongside the body measurements it's cut for. Underneath it says how the piece runs, in plain words: true to size, runs small, size up if you're between. And if you email us your bust, waist and hip, we compare them to the garment and tell you which size, including when the answer is "not this one."
2. Wrong fabric
The dress looked fluid in the photo and arrived stiff. Or it looked substantial and arrived see-through. Photographs show color and shape. They can't show weight, hand or drape, and those decide whether you wear something twice.
What we do: we read the specification before we look at the picture. Composition, in the order it appears on the label. Fabric weight in grams per square meter, listed wherever we have it. Whether it's lined. Whether it has stretch, and how much. We ask suppliers for all of it, and if a supplier can't tell us the weight of a fabric, we don't buy it.
3. Wrong color
Your screen is warmer or cooler than the one the photo was edited on. The dress is a different green. Neither of you is wrong.
What we do: we describe every color in words as well as pictures. "Deep emerald, reads almost navy in low light" tells you more than a swatch. When a color matters, for a wedding, an event, to match something you own, email us and we'll describe it against things you're likely to have in your closet. And if it still isn't what you wanted, that's a return, and returns are simple.
4. Wrong for the occasion
The dress is fine. It's the wrong dress for where you're going. Too much for brunch, not enough for the evening, a fabric that can't take heat or a cut that can't take sitting.
What we do: every product page says what the piece is for. Not "perfect for any occasion," which means nothing, but the actual settings it works in and the ones it doesn't. And we tell you what it's like to wear: whether it needs a slip, whether it creases in a car, whether the straps stay put. If you email us with the occasion, we'll tell you which pieces suit it and which don't.
5. Wrong after the first wash
It fit, it draped, it was the right color, and then it shrank, pilled, faded or lost its shape. The saddest of the five, because it happens after the return window and after you've fallen for it.
What we do: we choose fabrics and constructions that survive being owned. Elastane from suppliers who can name the grade, not just the percentage. Prints that are dyed in, not printed on. Care instructions on every product page, taken from the garment's label. And the honest rule for almost everything we sell: cold water, inside out, hang to dry. That sentence adds years to a wardrobe.
If a piece fails within the first thirty days, that's a defect and we replace it or refund it. And under Nevada law and the law of your own state, clothing has to be fit for its ordinary purpose regardless of what a policy says.
What that leaves
A store with fewer pieces than you'd expect, and more information about each one than you're used to. Fabric weight where a competitor writes "premium quality." Measurements where a competitor writes "true to size." A named occasion where a competitor writes "versatile."
It's a slower way to build a range, and it's the only one we've found that predicts whether you'll keep what you buy.
The name
Ruby and July are the two colors this city turns at seven in the evening in summer: the red of the mountains as the sun drops behind them, and the gold of the light just before it goes. That's the whole story. There's no Ruby and no July on the payroll, and we'd rather tell you that than invent them.
What we won't do
Manufacture urgency. No countdown timers, no "only two left" when there are two hundred, no deadline that resets when you refresh. If something is genuinely about to sell out, we'll say so once.
Overclaim. A dress won't change your life. What good clothes do is quieter: you stop thinking about them, which leaves you free to think about where you are and who you're with.
Pretend to be a boutique. We're online only. The Las Vegas address in our footer is a business address, not a shop, and we'd rather say so here than have you find a locked door.
What you can count on
Free, tracked shipping to all fifty states, with any duties paid by us. Thirty days from delivery to change your mind, sale items included. Garment measurements, composition, fabric weight where we have it, and care instructions on every product page. And a reply within one business day, from a person who read your message.
Where we are
Ruby and July LLC is an online store registered in Las Vegas, Nevada.
Email: support@rubyandjuly.com Phone: +1 (702) 866-0703 Customer service hours: Monday–Friday, 9:00 AM–9:00 PM PT Response time: Within one business day
Ruby and July LLC 3663 Las Vegas Boulevard South, Las Vegas, NV 89109, United States